For challenging purposes, the new breed of business managers proceeds in an innovative way, adding new methodologies, concepts, tools, and evolved knowledge of technology to traditional business plans. Moreover, this new business approach affects not only aspects of the Marketing Mix but as well as the business procedures, processes and departmental management (IT, Sales, Logistics, Administration…) leading to a cultural change within the company, required for its successful integration into the business.

1.1      Module summary content and aims

This module provides students with the knowledge and understanding of the basic fundamentals that digital business managers need to acquire to build up this new vision of how to work in the new demanding digital era, considering the business management under new angles, being all this complementary to traditional business plans.

   The module is composed mainly of tutorials and seminars and will run throughout the semester (14 weeks).

Learning outcomes to be assessed

On successful completion of this module you will be able to:

• LO1 - Understand the concepts of digital business, including its role and application in marketing
• LO2 - Examine the online market scenario and the new dynamics and behaviour of online consumers and competitors                                         
• LO3 - Illustrate the advantages and disadvantages of implementing e-commerce in a business setting and communicate clearly the digital business strategy for potential clients

 Indicative Contact Hours

Summative assessment grid

If your course is accredited by a Professional Statutory Regulatory Body (PSRB), the module requirements will specify the elements of assessment that must be passed and may override the University regulations. Please speak to your Course Leader for further advice.

Assessment brief including criteria mapped to learning outcomes

Assessment 1: Digital Business Report

This assessment aims to assess students’ understanding about the basic digital business model and how it differs from a traditional business model. In this assessment, students will have to write a final business plan report for a chosen business (any service or product to be digitalized) using a digital business approach with the objective to convince the investors to support your business idea.

The report must include the elements specified in the assessment guidelines.

Marking Criteria for Assessment 5: (LO-01, LO-02, LO-03 and LO-04 will be assessed)

• Knowledge and understanding (40%): The students should demonstrate a great understanding of what a digital business is and the advantages and disadvantages of such a business model compared to a traditional one.
• Cognitive Skills (20%): The students are expected to analyse the relevant information and propose a basic digital platform for a business. Students should demonstrate skills of applying the concepts and theories of a digital business model into the scenario.
• Practical and professional skills (20%): Students will need to provide recommendations for the business on how to guarantee customer engagement and customer trustiness in a digital business and how to measure and report the effectiveness of the digital business model.
• Transferable and key skills (20%): Students will need to summarise the advantages and disadvantages of the proposed digital business model in the conclusion and the report needs to be written in a concise and consistent manner.

For guidance on online submission of assignments, including how to submit and how to access online feedback, please refer to the MIUC lms student guideline.

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Here you can find the MSG: 

/files/107979/Assessment_Guidelines_DB_(Bachelors)_A1.docx.pdf

Detailed assessment Guidelines:

/files/107979/Digital_Business_Report_--_Assessment_Guidelines_(1)(2).docx

Cover page for the assessment submissions:

/files/107979/2020_2021_Assignment_Final_Cover_Sheet_MIUC_(1).docx