This module provides students with knowledge on advertising from the perspective of psychology. Advertising is a powerful tool in today’s world. This module familiarises students with the theories and concepts that frame the study of advertising from this point of view. In order to complement the theoretical and conceptual knowledge, the module incorporates examples and empirical cases in which these dynamics are present. In this sense, throughout the module, students will explore the way in which companies can use advertising to persuade or seduce us into buying wanted and sometimes unwanted products and services.