This module provides students with knowledge on advertising from the perspective of psychology. Advertising is a powerful tool in today’s world. This module familiarises students with the theories concepts that frame the study of advertising from this point of view,also the module incorporates examples and empirical cases in which these dynamics are present. In this sense, throughout the module, students will explore the way in which companies can use advertising to persuade or seduce us into buying wanted and sometimes unwanted products and services.
Here is the class outline:
When presenting a speech, a vast amount of information is visually conveyed by your appearance, manner, and physical behavior. In public speaking, your body can be an effective tool for adding emphasis and clarity to your words. It is also your most powerful instrument for convincing an audience of your sincerity,
earnestness, and enthusiasm.
In this class, you will learn to use your body to express emotion and attitude, recognize different forms of body language, and identify gestures that show confidence when speaking in public. You will also learn how to demonstrate awareness of unintentional movement and use gestures to enhance speech content.
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Module study guide
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Assessment criteria - Marking grid
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Material for the week
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Week description
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Assessment criteria - Marking grid
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Assessment criteria - Marking grid
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Reading for this week
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Assessment criteria - Marking grid
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Slides and summary and reading
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A1 Video for the topic
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Reading
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In class materials
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Summary of the reading
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Week Description
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Reading and slides
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The music impact
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Reading and slides
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Additional resources
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Examples of ELM
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Week description
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Slides and summary
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Reading for this week
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Slides
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A 2 In class exercise (Presentations for the chosen topic)
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Reading
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Summary of the reading
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A3 Critical comparison of the Psychology of advertising)
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Week description
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Reading and Slides
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A4 Final project Psychology of Advertising
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