The module will introduce you to the different stages of production, focusing on advertising, but also television and film, and analysing the pre-production stage, taking you along step by step in order for them to individually produce a Creative Brief, writing a Script, breaking down the Script, developing a storyboard and creating a video advert.
The purpose of the module is to provide you with all the possible professional tips and tools in order for you to approach the professional world of advertisement in the best outstanding way.
The module will be equally divided in theory and practical classes. In the theory lessons you will be led through all the production elements in order to be able to understand, analyse, breakdown and bring together an audio-visual advert production.
A unique feature of the module is that you will be asked to place yourself in a real world work situation. By taking the role of a producer you will be given the opportunity to write the Briefing and the script of your own advert as well as creating a finished product.
The module will have its own NeoLMS page on which you will access readings, sources, internet links and new pieces of information relevant to the production course. You will be required to undertake practical, guided study, on appropriate software which will be supported via online video tutorials.
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Christian Olsen