The module will introduce you to the different stages of production, focusing on advertising, but also television and film, and analysing the pre-production stage, taking you along step by step in order for them to individually produce a Creative Brief, writing a Script, breaking down the Script, developing a storyboard and creating a video advert.
The purpose of the module is to provide you with all the possible professional tips and tools in order for you to approach the professional world of advertisement in the best outstanding way.
The module will be equally divided in theory and practical classes. In the theory lessons you will be led through all the production elements in order to be able to understand, analyse, breakdown and bring together an audio-visual advert production.
A unique feature of the module is that you will be asked to place yourself in a real world work situation. By taking the role of a producer you will be given the opportunity to write the Briefing and the script of your own advert as well as creating a finished product.
The module will have its own NeoLMS page on which you will access readings, sources, internet links and new pieces of information relevant to the production course. You will be required to undertake practical, guided study, on appropriate software which will be supported via online video tutorials.
Module Study guide:
/files/107980/YR3_(L5)_Production_for_Ad_MSG_2022.pdf
Here is the class outline:
Use this link to join the class online
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Week 1: INTRODUCTION TO THE COURSE PRODUCTION FOR ADVERTISING / INTRODUCTION TO ADVERTISING.
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VIDEO RECORDING TUESDAY LESSON
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VIDEO RECORDING THURSDAY LESSON
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Understanding Personality: The 12 Jungian Archetypes
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What do each of the 12 archetypes seek?
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The 12 Archetypes in Detail
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A Corporate Perspective on Jungian Archetypes
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Video Content Shot On Smart Phones
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Vídeo recording of tuesdays lesson
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Video recording of Thursdays lesson
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Shooting a product commercial with my iPhone
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How I Filmed a Big Budget Commercial
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How to write a video brief
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VIDEO RECORDING TUESDAY LESSON
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VIDEO RECORDING THURSDAY LESSON
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Week 4: BEGINNING OF ASSESSMENT 1 / CREATIVITY / CREATIVE BRIEF / INTRODUCTION TO SCRIPT FORMATS ...
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VIDEO RECORDING TUESDAYS LESSON
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VIDEO RECORDING THURSDAY LESSON
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Week 5: Pre Production ASSESSMENT 1 – CREATION OF THE BRIEF + SCRIPT WRITING
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VIDEO RECORDING TUESDAY LESSON
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Week 6: Pre Production ASSESSMENT 1 – CREATION OF THE BRIEF + SCRIPT WRITING
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VIDEO RECORDING TUESDAY LESSON
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VIDEO RECORDING THURSDAY LESSON
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Assessment 1 is due this friday
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Week 7: SUMMATIVE ASSESSMENT 1 DUE / BEGINNING OF SUMMATIVE ASSESSMENT 2: BREAKDOWN OF THE SCRIPT...
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HOW TO CREATE ONE SINGLE PDF
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VIDEO RECORDING TUESDAY LESSON
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VIDEO RECORDING THURSDAY LESSON
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SCRIPT BREAKDOWN + SOFTWARE MANAGEMENT
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VIDEO RECORDING TUESDAY LESSON
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VIDEO RECORDING THURSDAY LESSON
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Week 9: ONGOING ASSESSMENT 2: SCRIPT BREAKDOWN + SOFTWARE MANAGEMEN
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VIDEO RECORDING TUESDAY LESSON
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VIDEO RECORDING THURSDAY LESSON
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Week 10: ASSESSMENT 2: SCRIPT BREAKDOWN + SOFTWARE MANAGEMENT
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PDF TUTORIAL ON HOW TO USE MOVIE MAGIC SHEDULING
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VIDEO TUTORIAL ON HOW TO USE MOVIE MAGIC SHEDULING
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Week 11: Production of Ad – Development of storyboard
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Week 12: ONGOING OF ASSESSMENT 3 – WORK ORDERS FOR DIFFERENT DEPARTMENTS IN THE PRODUCTION / THE ...
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Week 13: Post Production – Editing the Ad
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Week 14: Post Production – Editing the Ad - Finish
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Christian Olsen