This is the Exam with class exercises, to complete resit.

Classes

Structure of the Module The module begins with a brief introduction to markets and marketing in Consulting and Intermediation into Sports, with a focus on the issues facing small businesses when they come to participate in sports. Study Journal In-text questions and activities are found throughout the module. Students are encouraged to keep a reflective ‘study journal’ to record your own answers, comments, critiques and summaries of units and unit sections which can serve the purpose of consolidation and revision.

In essence, a sports agent is the ultimate middleman – in the middle of lots of people with lots of expectation and lots of potential conflict. You sit in between players and their families, clubs, sponsors, fans, media, coaches, managers, physios, financial advisers, friends, mortgage advisers, wives, husbands, girlfriends, boyfriends … the list goes on and on. You are in the middle of all these people, trying to manage their expectations, and at the same time having to find a way to enable your client, the player, to go out there and achieve everything possible from their career.

As you will have gathered from the definitions in the previous chapter it is not going to be difficult to breach The FA Regulations either deliberately or accidentally. However, if you do almost the first thing the Regulations tell you is that you will be charged with ‘Misconduct’.

We have explained how to set yourself up as a football agent but if you are going to be a genuine sports agent, you need to be able to deal with other disciplines.

Most businesses (and particularly those that wish to trade nationally or internationally) use intermediaries in their dealings with the outside world. ‘Agents’ can provide businesses with, amongst other things, specialist knowledge of a particular market, commodity or area and an immediate presence for negotiating contracts in any geographical location. They can also be used to find and introduce customers to the business and to purchase goods or services on behalf of the business.

What to Charge and Who Pays

Business Overview - General Landscape of Intermediation

Its time to slow down into information

Methods

You have a licence and an office. You have some clients who have signed an acceptable form of management (or in football a representation agreement) contract and now you are faced with your next big challenge

Professionals of Football World, share their experience.

How agencies and agents communicate into sports world.

Overlook to commercial rights, percentages and kind of contracts.

Whats Sponsorship is, and what part of sports world is.