Skip to content
MA (2 years) Marketing and Advertising Calendar view

Introduction to Social Psychology: Attitudes & Behaviours -MA- (20-21)


Class
Catalina Arguello
No access code required
Enrol

Lessons

Here is the class outline:

Presentation

This module has three main objectives: explore the dynamics of social attitudes, their measurement, and change; identify the dynamics of inter-group relations and their effects on individual relations in the social context and encourage students to critically engage with the applied and theoretical content of Social Psychology, its perspectives, and methods.

WELCOME to Social Psychology: Attitudes and Behaviour Module!
Weekly Content

Week 1 - Introduction & Social Attitudes 1

Welcome to the Module. Presentation of the instructor and students. Set up expectations and explain the Module Study Guide. Contents, Assessments and main organization will be discussed. Also, a brief introduction to the definition of attitudes, and Theories of social attitudes will take place.

Introduction to the Module
What make us Humans?

Week 2 - Social Attitudes 2

Formation, stability, and change in social attitudes

Social Attitudes 2
Additional Materials
More
1.Weekly Review

Week 3 - Attitude Change and Resistance to Change

Attitude change; Persuasion theories

Attitude Change and Resistance to Change
Material for the week
Class Activity
2. Weekly Review

Week 4 - Attitude-Behaviour Link

Attitudes and behaviours; Goals and action

Attitude - Behaviour Link
3. Weekly Review
In Class activity

Week 5 - Social Rules

Conformism; Social Norms, neuroscience of social rules

Social Conformism
Specific reading on Social Categorization
Video Human
Political compass
Neuroscience and the Roots of Human Connections
4. Weekly Review

Week 6 - Applying Culture Dimensions

Hofstede's dimensions of culture in international marketing studiesSymbols, Heroes, Rituals and Values in context

Culture Dimensions
Hofstede's Model
5.Weekly Review

Week 7 - Pro-social Behaviour

Situational Determinants; Social and contextual factors, Helping Others

Pro-social Behaviour
Materials
6. Weekly Review

Week 8 - Aggression

Aggressive behaviour. Situational Determinants of Aggression

Agression
Special Guest
Slides and Videos
7. Weekly Review

Week 9 - Interpersonal Attraction

Understanding attraction; Attachment and Intimacy

Interpersonal Attraction
Material for the week
A2.DRAFT WRITTEN REPORT
Slides and Videos

Week 10 - Intergroup communication

Types of communication, The use of storytelling; humour

Intergroup Communication
Leo Facca's Special Talk
A2. Written Report
Slides & Videos
Give your feedback!!!

Week 11 - Interpersonal relations and emotions

Group effects on individuals’ behaviour; Norms and Standards

Interpersonal relations and emotions
Give your feedback!!!

Week 12 - Social inequalities and discrimination

Social Stereotypes; Discrimination; Can we decrease prejudice?

Social inequalities and discrimination
Give your feedback!!!

Week 13 - Social Psychology Applied: A brief overview

Students oral presentations

Social Psychology Applied
Give your feedback!!!

Week 14 - Metacognition and education

Wrap up main ideas, oral presentations

Metacognition
Give your feedback!!!
Video recordings