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Spring semester - BA - Mktg - Year 2 Calendar view

Communication Design & Storytelling - BA - Marketing Core (20-21)


Class
Christian Olsen
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The Communication Design MA module is designed to help you develop observe and interpret visual skills that will allow you to become a successful and independent visual communicator.

This module will be addressing the elements and principles of design (line, colour, shape, texture, space, form, value, unity, balance, variety, scale, proportion, rhythm, emphasis). you are presented with visual problems to solve (by hand and digitally) on a weekly basis that relate to lecture topics. You should view your participation in this module as a time to acquire foundational skills, develop visual curiosity, research, and experiment. Emphasis is also placed on knowledge of design and the ability to analyse work verbally.

 

DOWNLOAD SYLLABUS HERE:

/files/107980/MSG_CD_2020-21_MA_MIUC.pdf

Here is the class outline:

1. Week 1 - Introduction To the module

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Syllabus / Photoshop

3 sections
Week 1 - Introduction To the module
Week 1 - Lesson 1 - Recording
Week 1 - Lesson 2 - Recording

2. Week 2: Photoshop Introduction

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Layers - building block of Photoshop

3 sections
Photoshop Introduction - Layers
Recording of Lesson Week 2 - Lesson 1
Recording of Lesson Week 2 - Lesson 2

3. Week 3: Photoshop - Colour & Adjustment Layers

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Mastering Adjustment Layers in Photoshop

4 sections
Colours and Adjustment Layers
How to prepare for an interview / Internship
Recording of Lesson Week 3 - Lesson 1
Photoshop tutorial: How to create sci-fi art in Photoshop

4. Week 4: Working with Shapes

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How to use Shapes in Photoshop

2 sections
Week 4: Shapes
Week 4 - Lesson 1 - Recording

5. Week 5: Text in Photoshop

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Controlling Text in Photoshop

4 sections
Week 5 - Text
Recording of Lesson Week 5 - Lesson 1
Recording of Lesson Week 5 - Lesson 2
EXTRA TUTORIAL - How to create a glitch effect

6. Week 6: Layer Styles

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Understanding Layer styles in Photoshop

2 sections
Week 6 - Layer Styles
Recording of Lesson Week 6 - Lesson 2

7. Week 8 : Selecting & Masking

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Design Project using Selecting & Masking

3 sections
Week 8 - Selecting & Masking - project
Recording of Lesson Week 8 - Lesson 2
Recordin of Lesson Week 8 - Lesson 1

8. Week 9 : Smart Objects in Photoshop

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Useful tricks and workflow in Photoshop

4 sections
Week 9 - Filters & Smart Objects
Week 9 - Lesson 1 - Recording
Week 9 - Lesson 2 - Masking / Selecting
Recording of Lesson Week 9 - Lesson 2

9. Week 10 : Blending Modes & Visual Styles

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Let your creative juices flow using these techniques in Photoshop

4 sections
Week 10 : Blending Modes & Visual Styles
Todays tutorial
Recording of Lesson Week 10 - Lesson 1
Recording of Lesson Week 10 - Lesson 2

10. Week 11 - Colour

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Howto use Colour in theory as well as to control them in Photoshop

5 sections
Week 11 - Colour – Basic Theory and how to use it in Photoshop.
Files about Color theory
Color Theory Videos
Recording of Lesson 1 - Week 11
Recording of Lesson 2 - Week 11

11. Week 12 - Typography

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Texture and Type as a theory and how to control it in Photoshop.

4 sections
Week 12 - Texture & Type – Basic Theory and how to use it in Photoshop.
Movie Brief
Recording of Lesson Week 12 - Lesson 1
TYPOGRAPHY

12. Movie Brief

13. Week 13 - Theory of Alignment/contrast and Balance

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Theory of Alignment/contrast and Balance

2 sections
Week 13 - Alignment / Contrast / Balance & Continuity – Basic Theory and how to use it in Photoshop.
Recording of Lesson Week 13 - Lesson 1

14. Week 14 - Brief of Final Assessment

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This week is about preparing yourself for the final assessment.

4 sections
Week 14 - Brief of Final Assessment
Example of Rationale
Recording of Lesson Week 14 - Lesson 1
Recording of Lesson Week 14 - Lesson 2