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Fall semester - BA - IBM - Year 2 Calendar view

Consumer Behaviour


Class
Ming-Jin Jiang
Enrolment for this class is currently closed.

Lessons

Here is the class outline:

Week 1

Introduction to Consumer Behaviour

1 section
Introduction to Consumer Behaviour

Week 2

Consumer rationality

1 section
Consumer Rationality

Week 3

Pricing Strategy

1 section
Various Types of Consumers and Pricing Strategy

Week 4

Week 4 Decoy Effect and Relativity

1 section
Decoy effect and relativity

Week 5 and 6

Status quo bias

1 section
Status quo bias

Week 7 and 8

Mental Accounting

1 section
Mental accounting

Week 9

The Winner’s Curse and Auction Behaviour

1 section
The Winner’s Curse and Auction Behaviour

Week 11

Bracketing decision

1 section
Bracketing Decision

Week 12

Time-inconsistent Preference

1 section
Time-inconsistent Preference

Week 13

Representativeness and Availability

1 section
Representativeness and Availability

Week 13

Trust and Reciprocity

1 section
Trust and Reciprocity

Week 14

Review

1 section
Wrap up