In this section you can find the link to the recorded classes.

In this week we will go through the overall module details, talk about summative and formative assessments, and the importance and context of the Sports Marketing and Promotion concepts that will be taught during the semester. Also an introduction in basic concepts will take place in this first week.

In this week we will understand better basic concepts of marketing and how they can be translated to the Sports Marketing field. You will be able to identify and develop market segments, target market, and market positioning.

In this week you will learn how to develop a perceptual map and the BCG analysis. Those two tools will help you to manage your brand and product portfolio. In the second part of this subject, students will learn about different generic marketing strategies that can be combined to develop their marketing strategy.

In this week you will learn how to manage the important P product and its relationship with the sports marketing strategy. We will go through the components of the product, customer experience, and strategic product decisions.

Chat Online with Patrick Hanke, Partnership Magaer of BVB , Borussia Dortmund Football Club (Germany)

In week 5 you will learn about the important concept of P price and how to develop different strategies to achieve a good performance on your marketing strategy.

This week you will learn about the important P Place. You will understand the interconnection of the supply chain and the different channels of marketing considering the distribution strategy of different business including sports businesses.

The Sports Communication is part of the P promotion but has specific elements to be addressed considering the sports field.

In this week we keep with the communication topic considering the social media, celebrities and influencers analysis of the sports marketing.

This Class is about one of the most famous sports crisis.

In this week we will understand better how the customers and sports passion can be linked to marketing strategies.

Strategic alliances are a very important element of Sports Marketing. In this week we will understand how to generate value to customers by creating specific alliances.

Branding is a important action to determine value to the company and to the customers. In the Sports area isn't different and brands must be managed.

The use of online techniques to market the business is the new way of doing marketing since the beginning of the informational era.

The market research helps marketing managers to understand the marketing, the environment, the customers and competitors. It is an important tool to collect data to take decisions.

Business must consider the tripod consisting of environment, society and economy to generate a business that is profitable and sustainable. In the sports area we have different techniques to provide it.