An introduction to what we are going to do / learn this semester.

This week we will setup the software we are going to use this semester. We will also have an introduction to how to get started with the software.

This week we will focus on how to use color to our advantage. Color is arguably the most powerful of the design fundamentals and has a huge effect on how we perceive the message.

Week 4 will introduce us to the language of Typography and how mastering typography is a huge advantage in successfully communicating your design.

This week we will focus on how to integrate images / photos into design. How do we create a balance and symbiosis between image and the other design fundamentals.

This week we will focus on how to create interesting layouts. What to be aware of and how to implemt all the design fundamentals into a balanced and interesting viewing experience.

The beginning of your Assessment starts this week. You will start the process of designing your own Logo based on a brief.

This weeks lessons is revolved around the research phasee of designing a Logo.

This week is about finding out how the brand of your logo is unique. What makes your brand stand out from your competitor? Why should they choos you over the competition.

This week you will stil work on your moodboard. Thursday you will present your moodboard to the class for feedback.

So now you have an idea of the feel of your logo should be based on the moodboard, it is time for you to start sketcing out your ideas on paper or computer.

So now you have played around and created a moodboard, you should have the visual language ready to start creating your first draft logo's

You should in this week start narrowing down the logo you want to use and finalize / Develope

Now with the finished Logo. This week is for you to present your logo in the best way possible by using mocukUps. Also we will go through the final rationale and how that is supposed to look like.