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Sports Event Management
Class
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Jenisej Krnjaic
Whether it’s a local event, state championship, or international competition, running a successful sport event requires the knowledge and skills to plan, organize, promote, lead, and communicate. The Sport Event Management module will provide students with a working knowledge of how to how to plan, manage, implement, and evaluate sport events. The module integrates timely theoretical insights with real-world practicality and application, affording students a strong foundation in event management.
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Level: 4
Credits: 10
Module leader: Jenisej Krnjaic, MSc Kinesiology
Office hours: Fridays, 12:00-14:00h
Module Study Guide: /files/107999/MSG_Sport_Event_Management_2021-22_BA_MIUC.docx.pdf
Google meet link: https://meet.google.com/cex-aisf-fxg?authuser=1
Assessment 1: In-class Exercise (1)
The first assessment will be an in-class exercise of 10 questions, during Week 6, covering weeks 1 through 5. The assessment will be a combination of true or false, fill in the gap, and multiple choice questions. Learning outcomes LO1 and LO2 will be assessed. With “true or false” questions the student must determine whether each statement is either true or false; it cannot be both. A “fill in the gap” question will consist of a phrase, sentence, or paragraph with a blank space indicating where the student should provide the missing word or words. With the “multiple choice” questions the student needs to choose one of the offered answers she/he believes to be correct and only one answer can be correct. The in-class assessment will be taken under closed book exam conditions. Each correct answer is worth 10 points. This assessment will have a time limit of 30 minutes. Correct responses will be available on NEO LMS after the deadline.
Assessment criteria for Assessment 1 (LO1 and LO2 will be assessed)
This assessment will be marked according to the following criteria:
Knowledge and Understanding (100%): Students need to comprehend and apply the terminology specific to lessons covered so far. They need to define the most basic concepts in sport psychology and describe the most common psychological techniques used to improve performance and health.
Assessment 2: In-class Exercise (2)
The second assessment will be an in-class exercise of 10 questions, during Week 10, covering weeks 6 through 9. The assessment will be a combination of true or false, fill in the gap, and multiple choice questions. Learning outcomes LO1 and LO2 will be assessed.
With “true or false” questions the student must determine whether each statement is either true or false; it cannot be both. A “fill in the gap” question will consist of a phrase, sentence, or paragraph with a blank space indicating where the student should provide the missing word or words. With the “multiple choice” questions the student needs to choose one of the offered answers she/he believes to be correct and only one answer can be correct.
The in-class assessment will be taken under closed book exam conditions.
Each correct answer is worth 10 points.
This assessment will have a time limit of 30 minutes.
Correct responses will be available on NEO LMS after the deadline
Assessment criteria for Assessment 2 (LO1 and LO2 will be assessed)
This assessment will be marked according to the following criteria:
Knowledge and Understanding (100%): Students need to comprehend and apply the terminology specific to lessons covered so far. They need to define the most basic concepts in sport psychology and describe the most common psychological techniques used to improve performance and health.
Assessment 3: In-class Exercise (3)
The third assessment will be an in-class exercise of 10 questions, during Week 13, covering weeks 10 through 12. The assessment will be a combination of true or false, fill in the gap, and multiple choice questions. Learning outcomes LO1 and LO2 will be assessed.
With “true or false” questions the student must determine whether each statement is either true or false; it cannot be both. A “fill in the gap” question will consist of a phrase, sentence, or paragraph with a blank space indicating where the student should provide the missing word or words. With the “multiple choice” questions the student needs to choose one of the offered answers she/he believes to be correct and only one answer can be correct.
The in-class assessment will be taken under closed book exam conditions.
Each correct answer is worth 10 points.
This assessment will have a time limit of 30 minutes. Correct responses will be available on NEO LMS after the deadline.
Assessment criteria for Assessment 3 (LO1 and LO2 will be assessed)
This assessment will be marked according to the following criteria:
Knowledge and Understanding (100%): Students need to comprehend and apply the terminology specific to lessons covered so far. They need to define the most basic concepts in sport psychology and describe the most common psychological techniques used to improve performance and health.
Assessment 4: Individual Presentation
Weighting: 20%
Date and method of submission: Week 14h - submitted through NEO LMS
Word count or equivalent: 10 minutes presentation + 5 minutes discussion (word count N/A) Referencing should be done in accordance to Harvard style, including in-text referencing and full list of references.
The oral presentation, to be prepared for Week 14, will require each student to present a PowerPoint presentation. Students will do an individual in-class presentation related to the topic chosen for the final sport event proposal. The proposal topic will be approved by the professor by week 7. Students will have 10min to show the rest of the class the project that they have been working on. The class and the professor will provide feedback and recommendations for the student. The presentation should last about 10 minutes with 5 minutes of discussion with the group.
Assessment criteria for Assessment 4 (LO1, LO2 and LO3 will be assessed)
This assessment will be marked according to the following criteria:
KNOWLEDGE AND UNDERSTANDING (30%): The student has an understanding of the different issues in sports event management and group-work discussed in class and the readings.
COGNITIVE SKILLS (30%): The student is able to demonstrate knowledge through the use of examples, and evidence.
PRACTICAL AND PROFESSIONAL SKILLS (20%): The student is able to demonstrate knowledge in a coherent and appropriate structure and organization where the main points are developed logically and where the relevance of the material to the theme is made clear.
TRANSFERABLE SKILLS (20%): The student is able to communicate ideas fluently in oral and written form. This oral presentation requires students to be able to present their ideas coherently and to use the necessary ICTs in their presentation.
Assessment 5: Final Sports Event Proposal
Weighting: 50% of the final mark
Date/time/method of submission: Week 16 via NEO LMS.
Word count or equivalent: 2,000 words (+/-10%)
Proposal approval by Week 7.
The student will need to write a Sport Event Proposal, intended to schedule, plan and describe sport event of your choice, and justify the event concept in relation to the topics learned throughout this module.
Assessment criteria for Assessment 5 (LO1, LO2 and LO3 will be assessed)
This assessment will be marked according to the following criteria:
KNOWLEDGE AND UNDERSTANDING (30%)
COGNITIVE SKILLS (30%)
PRACTICAL AND PROFESSIONAL SKILLS (20%)
TRANSFERABLE SKILLS (20%)
Final Sport Event Proposal Guidelines: /files/107999/Final_Sport_Event_Proposal_Guidelines_2020_-_2021.pdf
Final Sport Event Proposal Guidelines (Bid Document):/files/107999/Final_Sport_Event_Proposal_(Bid_Document)_Guidelines_2020_2021.pdf
Here is the class outline:
Week 1 - Introduction to the Sport Event Industry part 11 section
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Week 2 - Introduction to the Sport Event Industry part 21 section
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Week 3 - Event Conceptualization and Planning1 section
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Week 4 - The Bidding Process and Designing the Event Experience1 section
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Week 5 - Event Staff Organization1 section
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Week 6 - Event Finance and Budgeting1 section
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Week 7 - Event Sponsorship and Revenue Generation1 section
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Week 8 - Event Marketing and Media Promotion1 section
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Week 9 - Consumer Behaviour1 section
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Week 10 - Risk Management and Legal Issues1 section
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Week 11 - Event Services and Logistics1 section
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Week 12 - Event-Day Management1 section
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Week 13 - Postevent Actions, Duties and Evaluation3 sections
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Week 14 - Debriefing and Revision1 section
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