Sports and Media
Class
Lessons
Here is the class outline:
Google Meet Recording and Links12 sections
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Evolution of Sport Media
28 Sep
Technology has influenced sports journalism’s development and growth in society, and has transformed how journalists and organizations work and report the news. The symbiotic relationships between sport, media, technology, and culture have evolved, and their impact on information gathering, processing, and dissemination have been crucial in journalism’s longstanding practice, profession, and public service. The purpose of this chapter is to discuss sports journalism’s rise from its roots in an agricultural, agrarian society to its current status in today’s fast-paced, fragmented, 24/7 digital media environment, where information is instantaneous, interactive, and powerful. 1 section
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Sport and Media II
8 Oct
An overview about World Media in the world of sports 1 section
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New Media and the changing role of sports information
13 Oct
What´s behind the mask of Sports Industry. The Net that moves. 1 section
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The Political economy of sports and new media
15 Oct
A Global view over economics bases in sport media 1 section
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Foucault and the New Sport Media
20 Oct
In his introduction to the special issue on new media and sport in the Sociology of Sport Journal, David Leonard (2009) called for further research on how sporting culture might have been changed by new media users, how new media has changed sport knowledge production, and how to challenge the binary between old and new media in sport studies. Michel Foucault’s work can offer one avenue for addressing these directions as it opens possibilities for analyzing auxiliary connections with global sporting cultures. In this chapter, I illustrate some ways that Foucault’s theory can inform studies of new media and sport. I begin by introducing Foucault’s concepts of ‘Panoptic surveillance’ and ‘governmentality.’These concepts will then pave a way to an analysis of knowledge production, technology, and political strategies enabled by and embedded in the new media of sport and physically active bodies. 2 sections
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Eye tracking and viewer attention to sports in new media
22 Oct
As sports fans seek out content in heavier doses across screens both big and small, researchers have adopted an increasingly diverse number of tools to develop an understanding of their viewing habits, motivations, and associated viewing outcomes. One burgeoning technique for studying mediated sport spectatorship is eye tracking. As this chapter will argue, new media portals for consuming sports – such as smart phones, tablet and desktop computers, smart or Internet-connected TVs, game consoles, and other devices – present viewers with increasingly complex interfaces where viewers can selectively attend to any number of onscreen elements. 1 section
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Week 4
27 Oct
This Week We will talk about Esports and the New Media and the Sports Public relations. 1 section
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Sport, PR, & Social Media
29 Oct
Sport is simultaneously a global phenomenon and a local and personal one. It is simultaneously a gigantic commercial business and a gigantic voluntary enterprise. Sport fulfils all of these conflicting roles in global society through a multi-layered and mutually dependent relationship with the media and other commercial interests.There is no simple definition of what modern sport stands for and therefore no simple solutions to its many problems. 1 section
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The CyberSports Nexus
27 Oct
Exercise machines increasingly incorporate computer-controlled motion and force feedback and will eventually become reactive robotic sports partners. . . .Today’s rudimentary, narrowband video games will evolve into physically engaging telesports. (Mitchell, 1995: 19) 1 section
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Sports Marketing and the New Media
3 Nov
The world of marketing is an ever-changing landscape. At the dawn of the marketing era, marketers reached consumers through traditional channels such as print media, radio spots, and elaborate television commercials. Today, consumers are bombarded with messages through traditional channels, but also myriad new, and more specifically directed vehicles such as text messaging, email, social media and customized Internet advertising. 2 sections
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Social Media Sport - The fan as a mediated participant in spectator Sports
9 Nov
We will study the numbers into de New Media World and the place of the fan/spectator. 1 section
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New media converting fans =customers
12 Nov
Overview 1 section
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New Media and the evolution of Fan - Athlete interaction
16 Nov
1 section
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The Old School in Interaction
19 Nov
Simple overview 1 section
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Interview with Juan Castro - Diario Marca - Spain
24 Nov
A single touch of reality with one of the most importants journalists in Europe. 1 section
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Digital Media And Women Sports
26 Nov
Every tweet, retweet, and hashtag posted on social media surrounding women’s sport is said to fuel future investments, though the commercial difference between men and women’s sports is still large. 1 section
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Sports Media Producers
3 Dec
Overview to the world of Production 1 section
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Sports Websites. Analysis and development
10 Dec
Quikc view 1 section
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COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN SPORT ORGANIZATIONS
15 Dec
1 section
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Interview with Samuel Sánchez - Press Officer Feyenoord Rotterdam Football Club - Holland
17 Dec
Samuel is working at Feyenoord snce 2012, a Press Officer of this important Club, have a lot to say. 1 section
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Reporting
22 Dec
Before we can discuss the basics of sports reporting, we must first decide on our approach and style. Both issues relate to presentation rather than actual content. Approach is how we define our overall philosophy of presenting sports to our audiences and relates more to the policies of media outlets taken as a whole. Style is a little narrower perspective, in that it deals with presentation of individual stories, and is more related to the personalities of the people delivering the content. 2 sections
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1st Module SummarySummary of the first ten classes of the module 1 section
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Finishing Summary
12 Jan, Leadership
Today We work on Assingments 2 sections
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Local TV Sports
14 Jan, Leadership
The place into Media of local TV Sports programmes and sections 1 section
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