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Consumer Behaviour (2022-2023)
Class
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Ming-Jin Jiang
Enrolment for this class is currently closed.
Lessons
Here is the class outline:
Join the class online1 section
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Week 1Introduction to Consumer Behaviour 1 section
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Week 1 and 2Consumer rationality 1 section
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Week 3 and 4Pricing Strategy 1 section
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Week 5Week 4 Decoy Effect and Relativity 1 section
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Week 6Status quo bias 1 section
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Week 7 and 8Mental Accounting 1 section
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Week 9The Winner’s Curse and Auction Behaviour 1 section
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Week 10Bracketing decision 1 section
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Week 11Time-inconsistent Preference 1 section
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Week 11 and 12Representativeness and Availability 1 section
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Week 13Trust and Reciprocity 1 section
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Week 13Theory of Reasoned Actions and Theory of Planned Behaviour 1 section
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Week 14Review 1 section
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