Here you have the links to the recorded classes and the live stream for online classes.

This session will introduce you to the module organization, structure and assignments. You will become aware of the time commitments you will need to make and the skills you will develop through the duration of the module. An introduction to the history of marketing and advertising will also be covered this week.

The first readings for week 2 will introduce you to the concepts of marketing segmentation, targeting and positioning. If marketers can nail their target and position, all other aspects of a marketing campaign will fall into place. Target and position define who we are trying to reach with our marketing campaign, and what message (or position) we will use to connect. The concepts of targeting and positioning are so critical to marketing success that we now dedicate an entire unit to them. You must be an active participant in the module’s weekly seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will cover Marketing Information System. It is all about the customer. But who is the customer? If you are a car manufacturer, you have multiple types of customers. You might have governments and rental agencies that wish to buy fleet vehicles. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will cover the understanding of the consumer behaviour. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will cover the product life cycle, development of new products and how to manage it. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the school. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will cover the strategies of pricing accordingly to the company’s strategy and purposes. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

When an organisation creates its marketing plan, there are a variety of options open to it. Students will become familiar with the concept marketing channels. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will explore the promotion mix and the best ways to develop it. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will explore the process of developing advertising related to strategy and also how public relations can help a business with marketing. Students will become familiar with the concepts of advertising and PR. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will explore tools to develop a CRM which is able to bring and keep customers. Students will become familiar with the tools to increasing levels of performance because of association with a B2c and B2B relationship. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will explore online tools that are the newly used nowadays and how to manage these tools according to company's strategy. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week we will explore the importance of competitive advantage and how a business creates it from the marketing perspective. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

In this week we will discuss the global marketing for multinational enterprises. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.

This week will explore the impact of the company’s image on the business result. Marketing and advertising can help managers on those issues. You will read the compulsory reading and attend the lecture. Based on this material, you will be asked to participate in the seminar sessions actively, discussing and exploring the aforementioned ideas within the theory. You must be an active participant in the module’s seminar sessions, where you will share your thoughts and discuss with your peers. Active participation on the seminar is mandatory.