Skip to content
View menu
MIUC
Log in
Spring semester - MSc - IB Calendar view

Contemporary Issues in Consumer Behaviour (2022-2023)


Class
Ming-Jin Jiang
Enrolment for this class is currently closed.

Lessons

Here is the class outline:

Join the class online

Join the class online

1 section
Join the class online

Week 1

Overview of the module and introduction

2 sections
Week 1 (session 1) Introduction to the module
Week 1 (session 2) Consumer behaviour theory

Week 2 and 3

Session 1: Needs, motivation and goals Week 2 Session 2 and Week 3: Perception

2 sections
Week 2 (session 1) Consumer needs, motivation and goals
Week 2 (session 2) and Week 3 Perception

Week 4 Session 1

Consumer learning

1 section
Week 4 Consumer learning

Week 4 session 2

Consumer Personalities

1 section
Week 4 Consumer Personalities

Week 5

Consumer Attitude Formation and Change

1 section
Week 5 Consumer Attitude Formation and Change

Week 6

Individual Decision-Making

1 section
Week 6 Individual Decision-Making

Week 7

Reference Groups and Word of Mouth

1 section
Week 7 Reference Groups and Word of Mouth

Week 8

Persuading Consumers Through Messaging

1 section
Week 8 Persuading Consumers Through Messaging

Week 9

Influencing the Buying Process

1 section
Week 9 Influencing the Buying Process

Week 10

Creating Brand Loyalty

1 section
Week 10 Creating Brand Loyalty

Week 11

Cross-cultural Variations in Consumer Behavior

1 section
Week 11 Cross-cultural Variations in Consumer Behavior

Week 12

Case Study 1

1 section
Week 12 Case study

Week 13

Review

1 section
Week 13 Review

Week 14

Student Presentation

1 section
Week 14 Student presentation