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International Market Plan (2022-2023)
Class
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Vera Champagne
BA (Yr 4 )
Core (International Business Management) / (Marketing and Adverting)
Credits: 10 ECTS
Module Leader: Dr. Vera Champagne
Office hours: Wednesday 11:30 am to 13:30 am or by appointment
Assessments
Summative Assessment: International Market plan (100%)
During the semester and before submitting the final plan, you will have an opportunity to present your plan or sections in class.
You will be able to obtain feedback and incorporate it into your final submission. See assessment support in the outline
Submission date is week 15: Monday, 29th of May 2023, by 23h59 via NEO.
Make sure you use the MIUC assignment template!
2022_2023_Assignment_Final_Cover_Sheet_MIUC.docx
A1_BA_IMP_Assessment_Guidelines_S23.pdf
Marking Grid
A1_BA_IMP_Marking_grid_S23_Grade_Criteria.pdf
Learning Outcomes
At the end of the module, you will be able to:
LO1. Analyse segments by behaviour, attitude and opinions as well as demographics and lifestyle data
LO2. Evaluate critically the macro-environment factors and debate their implications on selecting entry markets
LO3. Evaluate direct and indirect competitors by core competencies and critical success factors
LO4. Propose an international marketing plan for top management.
Module Study Guide
For more detail, please download the attached MSG:
Int_Mkt_plan_BA_Spring_2023_-_MSG.pdf
Course picture:
MaxPixel's contributors (n.d.) Earth Hands World Global Offer [image]. https://www.maxpixel.net/photo-1964822
Here is the class outline:
Join the class online & PresentationLink to online class and Module overview 4 sections
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Week 1 - Module organization and introductionWelcome to our international Marketeers! 1 section
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Week 2 - The scope and challenge of International MarketingAn overview of international marketing in a global business environment. 1 section
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Week 3 - Economic environment and International tradeInternational decisions in the global trade market deals with the global rules of trading between nations 1 section
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Week 4 - Social and cultural considerations in international marketingAn appreciation of the origins of culture in the preparation of a market plan 1 section
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Week 5 - The political environmentNo company can conduct business without considering the influence of the political environment within which it will operate. 1 section
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Week 6 - The international legal environmentA view on some methods, regulations, and legal aspects when carrying out international trade at global level 1 section
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Week 7 - International market research and information systemsInformation is the key component in developing successful marketing strategies. 1 section
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Week 8 - Multinational market regions and market groupsAssessing global market opportunities 1 section
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Week 9 - Planning and managing market entry strategies and productsImplications of offering an international service or product and their effect on our planning from local to global level. 1 section
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Week 10 - Global distribution and pricingA focus on two key elements of marketing when implementing international market plans: the logistics and the pricing 1 section
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Week 11 - International Promotion, Sales, and NegotiationCommunication, promotion, and advertising at international level 1 section
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Week 12 - International marketing: planning, implementation and control (I)An overview of the international global marketing process from planning and organization 1 section
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Week 13 - International marketing: planning, implementation and control (II)Continuation of previous week, with a focus on control and negotiation. 1 section
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Week 14 - International Market plan presentation and preparation for submissionPresentation and final feedback on final-term assessment 1 section
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